Adrian King - Managing Director

B.Ed (Hons), MBA

Leadership Across Education, Mental Health & Organisational Development

Adrian is an experienced leader in education, mental health, and organisational development, and the owner and Director of Sunshine Coast Psychology Clinic (SCPC) alongside his wife Shona. With a professional background spanning teaching, business management, entrepreneurship and clinical services leadership, Adrian brings a rare combination of strategic vision, operational discipline, and deep commitment to community wellbeing.

 

Building a Career Around Resilience & Wellbeing

Originally trained as a health and physical education teacher, Adrian built his early career around supporting young people to grow in confidence, resilience, and wellbeing. After completing his Master of Business Administration, he moved into the business and non-profit leadership space—eventually leading teams across Australia and the UK, founding several successful ventures, and guiding organisations through periods of growth, change, and cultural transformation.

Transforming Mental Health Through Clinical Leadership

Today, Adrian applies this experience to the mental-health sector through his leadership of two private practices—now unified under the Sunshine Coast Psychology Clinic (SCPC) brand. He is passionate about creating a clinic environment where clinicians feel supported, clients feel cared for, and evidence-based psychology can reach as many people as possible.

Commitment to Vulnerable Young People

Beyond private practice, Adrian also serves as Chair of The BUSY Schools Board of Directors, a network of Special Assistance Schools dedicated to supporting disengaged and vulnerable young people across Queensland, NSW and New Zealand. His work in this space reflects his lifelong commitment to education, inclusion, and helping young people rediscover belief in themselves and their future.

Driving Innovation & Accessibility in Mental Health

At SCPC, Adrian focuses on long-term sustainability and the client experience: ensuring low wait times, building strong multidisciplinary teams, and integrating innovative technologies—including AI-assisted tools and systems—to streamline access and reduce friction points to high-quality care. He is particularly passionate about reducing barriers to treatment and building a clinic known for compassion, professionalism, and genuine connection.

Adrian's Leadership Philosophy

"Serve the community well, support clinicians to thrive, and build systems that help people access the care they need when they need it."

Beyond the Clinic

Outside of work, Adrian enjoys spending time with his family on the Sunshine Coast, mentoring young people, coaching executive leaders, exploring new ideas in psychology and technology, and playing golf (when time permits).